James Mac - Art director / Creative Technologist

A digital partner for startups and brave businesses



I create integrated brand, product and service experiences.

Black Sheep

Service experience

A utility company, selling energy contracts in the UK, utilizing digital engage with their customers

Santam Be Safe app

Product design

IOS and Android app for a large insurance company in South Africa. Make a claim, create an inventory with added functionality to “follow” your loved ones location.


UX | Prototyping

Sketch, Invision, information architecture, personas, business objectives. Im new to UX, but who isn’t?

UI | Design

Branding,  digital style guides, illustration, clean .psd’s, concept, concept, concept

Motion | Animation

Story boarding, illustrations, physics engines, unity, VR mediums, particle nerd.



SA agency clients

Jack Daniels, Johnnie Walker, Smirnoff, Santam, Sanlam, Dinersclub, Sterkinekor, GM, Nokia, New Balance, Burger King, Virgin.


SA People (London), Prezence,
Hello Computer, Punk (King James)


1X Loerie award,  4X Bookmarks awards, 1X Webby, 1X Smarties award and hand full of others.


Cool guy. Alright work,  good ideas – Still waiting for a Creative director to fill this out.